www.whatmattersaboutmoney.com is committed to protecting
the privacy of our online visitors. We strive to offer our visitors
the many advantages of Internet technology and to provide
an interactive and personalized experience. We may use
personally identifiable information (your name, e-mail
address, street address, telephone number) subject to the
terms of this privacy policy. We will NEVER sell, barter,
or rent your email address to any unauthorized third party.

We collect information from online visitors who ask to be
on our newsletter mailing list and/or receive periodic
email announcements. Anyone who wishes can choose to be
removed from our mailing list at any time.

All online visitor data collected by www.whatmattersaboutmoney.com
is protected against unauthorized access. We will not sell,
trade, or give your personal information to other companies
or organizations.

How we gather information from users

How we collect and store information depends on the page
you are visiting, the activities in which you elect to
participate and the services we provide. For example, you
may be asked to provide information when you register for
access to certain portions of our site or request certain
features, such as newsletters or when you make a purchase.
You may provide information when you participate in
sweepstakes and contests, message boards and chat rooms,
and other interactive areas of our site. Like most Web sites,
www.whatmattersaboutmoney.com also collects information
automatically and through the use of electronic tools that
may be transparent to our visitors. For example, we may log
the name of your Internet Service Provider or use cookie
technology to recognize you and hold information from your
visit. Among other things, the cookie may store your user
name and password, sparing you from having to re-enter that
information each time you visit, or may control the number
of times you encounter a particular advertisement while
visiting our site. As we adopt additional technology, we
may also gather information through other means. In certain
cases, you can choose not to provide us with information,
for example by setting your browser to refuse to accept
cookies, but if you do you may be unable to access certain
portions of the site or may be asked to re-enter your user
name and password, and we may not be able to customize the
site’s features according to your preferences.

What we do with the information we collect

Like other Web publishers, we collect information to
enhance your visit and deliver more individualized content
and advertising. We respect your privacy and do not share
your information with anyone.

Aggregated Information (information that does not
personally identify you) may be used in many ways. For
example, we may combine information about your usage
patterns with similar information obtained from other users
to help enhance our site and services (e.g., to learn which
pages are visited most or what features are most
attractive). Aggregated Information may occasionally be
shared with our advertisers and business partners. Again,
this information does not include any Personally
Identifiable Information about you or allow anyone to
identify you individually.

We may use Personally Identifiable Information collected on
www.whatmattersaboutmoney.com to communicate with you about
your registration and customization preferences; our Terms of
Service and privacy policy; services and products offered
by www.whatmattersaboutmoney.com and other topics we think
you might find of interest.

Personally identifiable information collected by
www.whatmattersaboutmoney.com may also be used for
other purposes, including but not limited to site administration,
troubleshooting, processing of e-commerce transactions,
administration of sweepstakes and contests, and other
communications with you. Certain third parties who provide
technical support for the operation of our site (our Web
hosting service for example) may access such information.
We will use your information only as permitted by law. In
addition, from time to time as we continue to develop our
business, we may sell, buy, merge or partner with other
companies or businesses. In such transactions, user
information may be among the transferred assets. We may
also disclose your information in response to a court
order, at other times when we believe we are reasonably
required to do so by law, in connection with the collection
of amounts you may owe to us, and/or to law enforcement
authorities whenever we deem it appropriate or necessary.
Please note we may not provide you with notice prior to
disclosure in such cases.

Affiliated sites, linked sites and advertisements

www.whatmattersaboutmoney.com expects its partners, advertisers
and affiliates to respect the privacy of our users. Be aware,
however, that third parties, including our partners, advertisers,
affiliates and other content providers accessible through our site,
may have their own privacy and data collection policies and
practices. For example, during your visit to our site you may
link to, or view as part of a frame on a www.whatmattersaboutmoney.
com page, certain content that is actually created or hosted
by a third party. Also, through www.whatmattersaboutmoney.com
you may be introduced to, or be able to access, information,
Web sites, features, contests or sweepstakes offered by other
parties. www.whatmattersaboutmoney.com is not responsible for
the actions or policies of such third parties. You should check
the applicable privacy policies of those third parties when
providing information on a feature or page operated by a
third party.

While on our site, our advertisers, promotional partners or
other third parties may use cookies or other technology to
attempt to identify some of your preferences or retrieve
information about you. For example, some of our advertising
is served by third parties and may include cookies that
enable the advertiser to determine whether you have seen a
particular advertisement before. Other features available
on our site may offer services operated by third parties
and may use cookies or other technology to gather
information. www.whatmattersaboutmoney.com does not
control the use of this technology by third parties or the
resulting information, and is not responsible for any
actions or policies of such third parties.

You should also be aware that if you voluntarily disclose
personally identifiable information on message boards or in
chat areas, that information can be viewed publicly and can
be collected and used by third parties without our
knowledge and may result in unsolicited messages from other
individuals or third parties. Such activities are beyond
the control of www.whatmattersaboutmoney.com and this policy.

Children’s Privacy

We do not knowingly collect personal information from
children under the age of 13. If we learn that we have
personal information on a child under the age of 13, we
will delete that information from our systems.
www.whatmattersaboutmoney.com encourages parents to go
online with their kids. Here are a few tips to help make a
child's online experience safer:

* Teach kids never to give personal information, unless
supervised by a parent or responsible adult. Includes name,
address, phone, school, etc.

* Know the sites your kids are visiting and which sites are

* Look for Web site privacy policies. Know how your child's
information is treated.

Check out the FTC's site for more tips on protecting
children's privacy online: