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  Best Practices  
Article marketing is considered by many online marketers to be one of the most effective ways to promote a website or business.  If done properly article marketing can increase your website’s traffic as well as consumer confidence and website sales.

There are a few simple rules to follow to engage in best practices when you start an article marketing campaign.

Article Marketing – Best Practices: Be Clear and Concise

Keep your articles short (between 400 and 700 words) and concise.  Make sure you make your points succinctly.  People do not like wordy articles.

Your ability to convey information clearly will help your articles read better and have more impact.  Try to use an economy of words yet do not sacrifice clarity for brevity.

Generally speaking you want short sentences and paragraphs.  People tend to respond better online when they are presented with short “blurbs” of information.  Long sentences and paragraphs turn off readers.

Article Marketing – Best Practices: Quality is Paramount

The quality of your articles is important.  If you are not a good writer make sure you hire a good writer.  Consumers will reward quality and punish providers of poor quality content.  If you hire a writer make sure you focus on quality and not just price.

Quality goes beyond just spelling and grammar.  People may forgive a minor grammatical mistake (there is no excuse for a spelling error).  People will not forgive an article that is full of mistakes.

Article Marketing – Best Practices: Live Up to Your Promise

If the title of your article makes a promise you need to make sure you live up to it.  Make sure you provide the information you are promising in the title or your audience will lose any confidence in you and your company.  Give them what they want and they will reward you.

Article Marketing – Best Practices: Leave the Sales Pitch at Home

If you plan to only write articles that are thinly masked sales pitches you should rethink your marketing plan.  People will look right through that veil and be frustrated.  You can quickly lose potential customers by offering a sales pitch when they wanted information.

If you keep these best practices in mind you should be able to create and run a successful article marketing plan for your website.  When done properly, article marketing is a highly effective form of Internet marketing with a very high return on investment.

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